The Lesson:

Get clear on your message, audience and purpose first.

The Assignment:

Outline your purpose, objectives, and audience.

  1. What am I sellling? What’s my product or service?
  2. What is my niche? How am I different from competitors?
  3. How does my offering make people feel?
  4. How do I want my brand to make people feel?
  5. What tone of voice achieves this feeling? Use 3 adjectives.
  6. What is the purpose of my site?

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