Get clear on your message, audience and purpose first.
Outline your purpose, objectives, and audience.
- What am I sellling? What’s my product or service?
- What is my niche? How am I different from competitors?
- How does my offering make people feel?
- How do I want my brand to make people feel?
- What tone of voice achieves this feeling? Use 3 adjectives.
- What is the purpose of my site?