The Lesson:

We want to work with people who we trust and who we know we will get results from. The best way to ease these nerves? Social proof.

The Assignment:

Talk to 1 person who has purchased your product/service in the past (if no has yet, offer a freebie in exchange for a testimonial!). **Note: Get consent before using anyone's name, words, or photo on your site.

  1. Before [your offering], what were your fears or hesitations in purchasing into [your offering]? 
  2. What was your experience with [your offering]?
  3. Would you recommend [your offering]? Why? To who?
  4. Type out your glowing testimonial below.

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