Think of your webpage as you’re number one employee. She works for you 24/7 - she literally doesn’t take a break… AND she doesn’t drink all the Lacroix out of the company fridge. Your website non-stop performs for you. Your website is the number one way that you can make money in your sleep. Maybe for you it doesn’t feel that way right now. Maybe your website feels more like that freelancer who won’t stop showing up and you’re pretty sure he’s napping in his cubicle.
SquareSpace templates can be confusing. It’s easy to get distracted by shiny objects, example photography, really slick type and well-written headlines. We can easily get swept away in how beautiful each template is. However, this is NOT the best way to select your template. The best way to select is by covering the features and functions you need to have, rather than thinking about the stylization or the surface level design elements.
The first decision that you need to make when you create a trial site on SquareSpace is selecting your template. It’s a hard decision because they’re all visually stunning – you can quickly get swept away in the example sites and make a decision based on looks alone. Here’s the right way to select your SquareSpace template so you get a site that does everything you need it to do… AND is beautiful, as well.
Some people compare their websites to a welcome mat for their business. I don't know about you, but my welcome mat doesn't really do anything besides collects dirt and leaves – pretty much the opposite of what I want my website to do. I think of my homepage more as a cocktail party (fun, right?). It's where people wander up to when they're interested and want to know more about you. They're there to get the scoop. They are warming up to you and the idea of working with you. So, it's crucial that their first experience is a good one. Your homepage – what they see when they land on your website – really counts.
SquareSpace and Wordpress. They’re the top two Content Management Systems (CMS) and highly debated. WordPress people are hardcore WPers and those who preach the SquareSpace gospel are just as devoted. Personally, I’ve built over a handful of sites on both platforms. After almost 10 years of building and designing sites in both, I’ve committed to only one platform. Want to know my CLEAR winner? What do I use for myself, my clients, what do i recommend and why? Let’s start by talking about some of the key differences.
You started an Instagram account and you're beginning to see a little traction. You’re gaining confidence and wondering how to keep the ball rolling... how to take your business to the next level. Maybe you considered hiring a designer to create a custom logo for you, or maybe you’ve already whipped one up yourself. You’re wondering, how do I take the next step? How do I get serious about growing my business and convert my followers into customers? I’m going to be super honest with you.
Have you ever gone so deep into a creative wormhole that, one day, you suddenly realize how long it's been since you've had any outsider feedback? I experienced this last week and dug myself out by getting out of my head and into some seriously enlightening conversations. Here's what I learned from interviewing over 20 entrepreneurs over the course of three day.
In a Medium article last April, Alana Massey reflected on the effects of "chill", arguing we had reached peak chill. "Chill has now slithered into our romantic lives and forced those among us who would like to exchange feelings and accountability to compete in the Blasé Olympics with whomever we are dating," she wrote. I'd argue that "chill" hasn't just 'slithered' into our dating lives, it's pervaded our professional lives, as well.
Getting started as a creative entrepreneur feels like diving headfirst into some very muddy water. You know where you'd like to end up, but you have no idea what is going to happen along the way. Rather than handing off some shotty cliché advice – I'll give it to you straight. Here are my top seven tips for how to get started as a creative entrepreneur (and how to stay sane while doing so).