It might sound like something uber-professional reserved only for type As who are obsessive with their social media accounts. In fact, you might even shy away from content calendars because you feel they're inauthentic and don't leave you enough wiggle room for creative inspiration. I know I used to... but, I also used to spend at least 4 times the amount of time on social and I do now and manage less than a quarter of the number of accounts. If you want to save a ton of time in your social media management, content calendars are a great idea.
Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed. They did, however, make an announcement yesterday about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates. I'm taking all the confusion and gossip and breaking it down for you.
Imagine this: you’ve got your lights perfectly set up. Your office is clean, your lipstick is on point, and - holy crap - you even changed out of your yoga pants today! You’ve got your itinerary by your side and you’re confident in your talking points. Your 100% ready to go live on Facebook to share a valuable lesson with your audience. You hit “Go Live”. Lights, camera, action… and no one shows up.
In April of 2016, Facebook launched FB Live and internet marketers worldwide peed their pants a little bit. Although we know we should be using it, some people (*cough cough*) avoid going live like it’s last night’s dinner dishes sitting in the sink. Here are a few best practice to set you up for success for your Facebook Lives.
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
While you were sleeping last night, social media marketers around the world were losing their damn minds. Why? Because last night Adam Mosseri, Head of News Feed for FB, posted a pants-peeing blog post about how Facebook is evolving within the new few weeks. He outlined the next phases of the Facebook algorithm, which is making some dramatic changes that will have a huge effect on all Pages. Within minutes, marketers went into panic mode. While it’s certainly no need for panic, there are a few things savvy business owners should know.
Hashtags can be really freaking confusing right? After talking to a handful of peers, I found out that pretty much all them wanted to kind of light themselves on fire when they hear the word hashtag. I think the reason for this is that there’s so much information (and so much misinformation). It’s actually not that confusing, it’s pretty freaking easy and pretty freaking crucial to growing your Instagram, so I’m going to give it to you straight. Here’s an easy-to-understand beginner’s guide to using hashtags on Instagram.
Can I be real? In my last blog post, I felt like a total Debbie Downer. If you missed it, I spelled out my biggest mistake in biz in 2017. When I asked if you would rather hear about mistakes or successes in my Year in Review, over 95% of responders wanted to hear about mistakes (interesting, right?). But, to be honest, when I hit publish, I felt a resounding “wah-wah” echo through my home office. The other thing that you wanted to hear about, that wasn’t such a bummer, was what I’m investing in for 2018. So, here it is.
Has the end of the year got anyone else all sorts of reflective? I could (and probably will) journal, meditate, and intention set until the cows come home… but if I keep it to myself, it can only help me. If I share it with you, maybe you can swoop right past making some of the same mistakes. So let’s hop right into, shall we?
With all the daily changes to Facebook and Instagram’s algorithms, it can blow your damn mind pretty quick trying to keep up. It’s honestly a full-time job (no seriously – it’s my full-time job). Nerds like me spend far too much time gobbling up this kind of information, reading the latest articles on app updates, and networking with our industry peers trying to figure the dang thing out together. Now, I want to share it with you. Here’s what’s going on with the new changes to the Facebook algorithm.
Does Facebook make you feel like garbage? Are you noticing that you actively feel WORSE after opening your FB app? You’re not alone. I polled a group of FB users last week and the overarching statement was that they felt irritated, overwhelmed, and overall BUMMED by their experience on the app lately. I'm all about tailoring your social media to work for you, not against you, so I want to share a tip with you that has completely flipped my FB experience upside down.
This week, I've been finalizing my Social Media with Soul course content and couldn't help but reflect on what the heck we're actually doing on these platforms and how they're affecting us. A huuuuuuuuge part of social media strategy is getting your content in the NEWSFEED. On most platforms, an algorithmic ranking decides this. It feels kinda icky, right? I don't know about you, but I don't love the idea of an equation deciding what I get to see.