MailChimp is a pretty freaking amazing service that I recommend to every beginner – not just because they've got an adorable chimp as a mascot, but because they're super easy-to-use and totally free. Even the most tech-scared newbie can get a functioning email list and – spoiler alert: website – up and cruising in no time. This post is part 2 in a series on how to create a free landing page for your opt-in freebie using MailChimp, so if you missed part 1, click here to catch up on how to create the actual landing page. Today, our focus is on putting together the automated email that delivers your freebie directly to your adoring fans inbox
Now that you've got your landing page published, it's time to create the actual email that gives them the good. If you stopped at the end of part 1, when they signed up through you're landing page, they'd be added to the list, but it'd be pretty dang disappointing because they'd never receive the actual content they opted in for. Awkward...
Because we love our followers and want them over-the-moon happy with us and our content, we'd never let that happen. So, let's put it together. Here's how.
1. CREATE YOUR CAMPAIGN.
Select campaigns from the top bar and hit "Create an Email". I'm naming my campaign "lead magnet delivery", but you do you, boo. This will be an automated campaign – we want to 'set it and forget it'. When somebody signs up for this list, we want this email to automatically send out to them without you having to touch it.
2. CONNECT YOUR CAMPAIGN TO YOUR LIST.
Select the list you created in part one from the drop-down. Before you get going with the creation of this email, let's make sure that this workflow is set up correctly.
3. EDIT YOUR TRIGGER.
By default, your email will be sent one day after a subscriber joins your list... which seems like a really long time to make people wait. Go in and edit the trigger from one day to "immediately". The settings trigger when subscribers are imported. Hit "update trigger" to save this edit.
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4. CREATE YOUR EMAIL.
Click "design email" to begin the process of making the actual email that they will receive when they get their freebie. Enter your subject line and preview text – it's nice to give a little personal touch here.
Select a template based on your preference. There are so many kinds, it's kind of out of control... I recommend keeping it as simple as possible.
5. EDIT YOUR EMAIL.
Hover your cursor over any section you'd like to begin editing. To reorder content grab the upper left-hand corner (this will look like a little grid of circles) and start dragging.
Don't forget to hit "save" after making any changes (I know, I know.. but I just have to say it).
6. ADD YOUR FREEBIE.
Start by adding a button that they can click on to get their freebie by dragging it between the header and footer. Edit the button copy if necessary and hit save and close.
Now, underneath the content tab, you can see that if they clicked this link now they'd be taken to a web address, but we want to attach a file rather than take them to a URL. To edit this, select "File" from the drop-down.
You can go to your file by just clicking upload and finding it on your desktop. Be sure to wait for it to upload (this may take a bit, depending on your file). Once you've got your button connected to your file, go ahead and hit save and close.
7. TEST, TEST, TEST.
Go to "enter preview mode" to make sure everything is looking okay and test your button. If everything is looking great, hit the X in the upper right corner and hit "save and continue". If you're a psycho like me, double check everything again: the connection to your list, lead magnet and trigger (reminder: we want this set to "immediately"). Once you're good to go, hit next in the bottom right corner.
8. AND DID I MENTION... TEST?
Head to your opt-in page to test the entire system. Submit your name and email address and let the magic happen! It might take a second, but you should automatically receive your Welcome email with a button to download your PDF freebie.
Well, how'd it go? If you have any questions, drop them in the comments here. Let's start a convo and get your marketing rockin' once and for all!
You’re probably seeing posts on Instagram and Facebook lately where people are mixing up normal standard text with bold and italic fonts. Maybe you're scratching your head and wondering, “WTF, how the heck did these people figure this out?” Today, I'm going to tell you exactly how to catch the eye of someone scrolling through their social media feed by changing the font of your text. It’s super easy and you’re going to love it.
Are you running dry on ideas of things to post your Instagram feed? It can happen super easily, especially if you're trying to keep up with some sort of frequent posting schedule. If you're opening your Instagram app and feeling like you're just hearing birds chirping in your head or you’re completely out of ideas, this is an easy feature you can use to get you inspired quickly.
Instagram stories – we all know them, we all love them, and we all know we should be using them if we want to stay relevant on Instagram. Analytics, however, can seem a little bit more nebulous. There’s a lot of them and the descriptions aren’t super clear, so our eyes tend to glaze over when we swipe up to check our story stats. To simplify it for you, there is one piece of information in particular that you should be paying attention. Today, I’m sharing the ONE Instagram Story metric you should be paying attention to.
Tell me – what does your content strategy look like? What are you creating on a consistent basis for your business, brand, or blog? Let me guess.. a weekly YouTube video and blog post? Maybe multiple Facebook and Instagram posts too? And perhaps you're going live in a Facebook group? Oh, and are you emailing your list? It can get really overwhelming, right? It can start to feel like you're on that content treadmill where you're just churning and churning. It can feel never-ending… and it can take up all of your time and energy super quick. More importantly, it feels like garbage – and it doesn’t have to. Grab your coffee (or wine, I’m not here to judge) and let’s chat about how to overcome content overwhelm.
Let me guess… you are busting your ass to post between 5-15 Instagram stories per day. You're trying to keep your Instagram really active and engaged to gain more followers and get more eyes on your stories. Maybe you're also low-key burning out… when you go out to dinner with your friends, you've got your phone on the table waiting for that perfect snapshot. When you're at the beach with your family, you're too busy taking Boomerangs to enjoy the experience with your friends. But even with this constant attention to Stories, you’re not getting the visibility you wanted. Any of this sound familiar? I get it. Today, I'm going to share with you exactly how I doubled my Instagram story of viewers in the course of less than one week.
Be honest with me. Are you thirsty for that blue check mark next to your account name on Instagram? I don’t blame you – the blue check means that the account is verified and basically tells users you're legit. When users are scrolling through their Instagram and see your account name with the verified badge next to it, they're going to know, “This person is for real. They're not messing around.” In short, it's a legitimizer. Luckily, a few days ago, Instagram rolled out a feature that allows users to request verification from them. There are only a few small things that you need for it. It's super easy and really fast and I'm going to tell you exactly how to apply for your badge today.
Picture this. Your favorite blogger makes THE MOST perfect post; a gorgeous photo accompanied by a beautifully formatted caption. Their sentences are broken up into tiny little digestible nuggets, separated by perfectly curated emojis. It’s a longer caption, but despite its length, their engagement is insane! They’ve got tons of comments blowing up their feed. On the contrary, when you post with a caption anything longer than 4 words, you hear crickets chirping. Engagement drops off to almost zero and you’re left with a major vulnerability hangover. Sound familiar? There’s a reason for this. Today, I’m going to walk you through how to perfectly format your long-length Instagram captions so your followers actually read them.
Have you ever sent an Instagram message that you regretted? Let me guess… right after you hit send you thought, “Oh God, I should not have done that. If only there were a way to take it back!” Then you proceeded to group text your lady gang and tell them how embarrassed you were while stressing over a pint of Phish Food (just me?). I’ve got good news, friend, this no longer has to be your fate. The next time you accidentally send a not-so-fabulous-and-maybe-completely-embarrassing Instagram message, you can unsend it immediately! Today, I am going to walk you through exactly how to do just that.
Music is magic. It can transform a walk into a strut, folding the laundry into an epic dance breakdown, jogging on an elliptical into a Rocky-level pump-up. And NOW you can add a soundtrack to your Instagram stories (natively in the app!). With over 400 million people using uploading stories every day, it's important keep it spicy with new features to keep your audience interested and coming back for more. And, with the new elements Instagram is constantly adding (I’m sure you remember questions, polls, GIFs, heck – even IGTV!), it’s basically a nerd’s playground. Ready to get started with one of Instagram's most fun features? Here's everything you need to know about how to add music to your Instagram Story.
We can all agree the Instagram stories are where it's at on Instagram right now, can't we? Despite what people say, engagement on Instagram has not gone away… it's simply moved from the feed to stories. For this reason, Instagram stories are more important than ever. It's a great idea to keep your stories spicy by using new techniques that keep people guessing. Today, I'm going to tell you how to add color blocks to your Instagram stories. It's super easy and you're going to love it.
I don't know about you, but I certainly do not want anyone knowing how much time I spend on Instagram because #spoileralert, it's a way more than it should be. Maybe you log on in the middle of the night when you wake up (guilty) or find yourself mindless scrolling for hours on end (double guilty). Whatever your reason, it's nice to have some privacy, right? There hasn’t been a ton of people talking about this feature, which really surprises me because, to me, it’s really important to have this turned off. Today I'm going to show you exactly how to turn off your activity status on Instagram.
“Do I need an Instagram business account if I already have a personal account?” This is a question I hear over and over. For a good reason! There are pros and cons on each side of the debate. I, however, have a clear stance on the issue and I can’t wait to show the reasons why with you. Here’s the real talk on whether or not you need a separate Instagram account for your business.
With Instagram’s recent launch of IGTV, users are racing to be the first to rock the new vertical video platform. Because of this, many Instagrammers using a fast and furious posting strategy. It feels like video after video after video is posted… and accompanied by a not-so-fun onslaught of non-stop notifications. Luckily, it’s easy to turn off these notifications and return to Instagram scrolling zen ASAP. Here’s how.
On July 10, Instagram released a new feature called Questions. Questions is amongst the many, many new features that they've been rolling out lately.. you might remember IGTV, the “you're all caught up” feature, or even video chat. Out of all those, this is hands down my fave. I'm already using and having a ton of fun with it. Let's walk through exactly how you can use and love it too.
On July 2nd, Instagram made an announcement that seems to have snuck in through the back door, without much fuss, to-do, or acknowledgment. In my opinion, this update is a step in an amazing direction. The update is in response to all the negative feedback that they have received from switching away from the chronological algorithm and, in my opinion, is a step in a pretty amazing direction and can play a role in shaping your Instagram strategy. So, I'm going to spill the tea with you today. Let's talk about Instagram newest feature announcement, and more importantly, what it means for you and how you can leverage it to thrive on your business account.
Have you ever been in this situation... you've been busting your ass to take and edit the coolest, trendiest, most beautiful photos. After hours of monkeying to get them juuuuust right, it's finally time to post. When you open your app, your mind goes blank. You have NO IDEA what to caption your perfect photo. You end up slapping a few emojis on there and calling it a day, feeling majorly let down about the outcome. Not anymore, my friend. Today, I'm going to walk you through my steps to creating amazing Instagram captions that get epic engagement.
It might sound like something uber-professional reserved only for type As who are obsessive with their social media accounts. In fact, you might even shy away from content calendars because you feel they're inauthentic and don't leave you enough wiggle room for creative inspiration. I know I used to... but, I also used to spend at least 4 times the amount of time on social and I do now and manage less than a quarter of the number of accounts. If you want to save a ton of time in your social media management, content calendars are a great idea.
Instagram Story Highlights can be a really incredible tool for wow-ing your clients so that they not only hit that follow button, but they are just ready and waiting to gobble up and engage with your content. By utilizing Highlights to categorize your stories, it makes it really easy for your audience to engage with the content you're creating in the way that will be the most beneficial to them (which is a really good thing). It's also a really great way to tell people exactly what you do and what your business is all about without losing their attention or asking too much from them. But where the heck do you start? Right here, sister.
Question: how many times have you rewritten your Instagram profile text – that little bit of copy that you get on your Instagram profile for your bio? Once a day? Monthly? Weekly? You want to get the wording just right – a well-written bio will let your audience know that they're in the right spot so they don't hesitate to click that follow button. Second question: how much time have you spent perfectly curating your Instagram feed? An embarrassing amount, right? And there's no shame in that game. Putting together a really intentional Instagram profile and feed can make or break your account. There is a new feature on your Instagram profile that's equally important as these other two features... and you might be completely overlooking it and missing out on a BIG opportunity!
Picture this: you're strolling through the aisles at Target, checking out the new Chip & Jo collection, wondering which new shiplap paraphernalia you will be adding to your collection this week. Suddenly, a friendly face comes around the corner. Let's say you have a massage business... and she was your client last week. When she sees you, her face lights up and she rushes over. She gives you a big old hug and proceeds to tell you about her incredible experience with you. She is over the moon delighted with your service and won't stop raving, so you whip out your phone and create an Instagram story together. In it, she gushes about her experience, sharing the most heartfelt incredible testimonial. When you get home, you start to panic because you remember that Instagram stories only last for 24 hours. This is a literally the best testimonial you've ever received in your whole life and it's going to go expire. What the heck do you do? What if I told you there's a really, really easy solution to this problem AND that it will take less than 15 seconds to set up?
With all the new things happening on Instagram every single day it's super easy to just put on your earmuffs and start tuning everything out, right? It's a lot. However, there is one huge thing that I want to be sure you are taking note of on Instagram... something really, really big. This is the biggest update that's been rolled out recently and it is a huge opportunity to grow and attract your perfect audience. So what is it? Instagram Story Highlights.
Let's talk about visibility for a second, shall we? We're all on social media to be visible. We're posting to our instagram feed because we want people to see it. We're posting instagram stories because we want people to see them. In generally, we want more people to see them and then less, right? There is one strategy in particular that can absolutely blow up the visibility of your Instagram stories that just not enough people are using – geotags and hashtags, my friend.
Have you ever opened up your Instagram and seen something that made you outraged? Not something classically offensive, but rather a beautiful, perfectly formatted caption with clean line breaks? We're talking zero periods, no emojis breaking up the spaces... just gorgeous white space in between each chunk of text? To be honest, this used to drive me insane. I would see these beautiful captions without the little period in between lines and wonder, "How the heck are they doing this?" Now, I know the answer and I'm going to share with you today.
There's one thing I've heard one thing loud and freaking clear, over and over. There's something that you HATE on Instagram: the Follow Unfollow strategy. Have you heard of it? It's the sleaziest, ickiest, grossest feeling growth strategy out there, but people use it. Let's be honest, though, whatever the platform is, there's always going to be people doing things a little bit then everybody agrees with. To tell you the truth, it's not just happening right now. It's been happening for years. Here's what you can do about it.
One great way to get people to watch (and rewatch) your Instagram stories is to use create intrigue. If a viewer taps your story and sees a feature they’ve never seen before, a little lightbulb goes off in their head telling them to keep coming back for more. It also designates you as a savvy Instagram user who stays ahead of trends and makes you stand out amongst the sea of stories so people come back again and again. I remember the first time I saw animated text on a video in an Instagram story – I watched it several times then spent probably an hour scouring my app, trying to find this cool feature. Today, I’m going to break down, step-by-step, how to add animated text to your photos and videos on Instagram.
Ever found yourself in phone-out zone-out mode? Mindlessly scrolling through your camera roll looking for something great post on Instagram? Or, even worse, scrolling through Instagram to try to find some inspiration for what post on Instagram? It feels like a dog chasing its own tail, once you start there’s really no end in sight. Luckily, you’re not alone. We’ve all been there – content creation overwhelm is no joke. It can start to feel like a monkey on your back, it’ll wear you down and exhaust you pretty quickly. Here are some no-fail ideas that will pick you back up when you’re feeling uninspired.
Instagram Stories are the place to be. Due to algorithmic changes and an oversaturation of posts in the news feed, posts simply aren’t seeing the play they used to. But have no fear, friend, engagement has not disappeared, it’s just moved from the feed to Stories. For this reason, interesting, engaging stories are more important than ever before. A really simple thing you can do to add visual interest and a whole lot of a personality to your Instagram Story is to add GIFs. The best part? It’s really really freaking easy.
Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed. They did, however, make an announcement yesterday about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates. I'm taking all the confusion and gossip and breaking it down for you.
Reading through Instagram’s Insights can be a really confusing place, even for the most well-seasoned Instagram pro. Although they include a “What does this mean?” section, a quick read through of their terminology descriptions will make you feel like you’re taking crazy pills. Insights are an incredibly powerful tool in shaping a smart Instagram strategy, however, so it’d be a damn shame to let them go to waste.