MailChimp is a pretty freaking amazing service that I recommend to every beginner – not just because they've got an adorable chimp as a mascot, but because they're super easy-to-use and totally free. Even the most tech-scared newbie can get a functioning email list and – spoiler alert: website – up and cruising in no time. This post is part 2 in a series on how to create a free landing page for your opt-in freebie using MailChimp, so if you missed part 1, click here to catch up on how to create the actual landing page. Today, our focus is on putting together the automated email that delivers your freebie directly to your adoring fans inbox
Now that you've got your landing page published, it's time to create the actual email that gives them the good. If you stopped at the end of part 1, when they signed up through you're landing page, they'd be added to the list, but it'd be pretty dang disappointing because they'd never receive the actual content they opted in for. Awkward...
Because we love our followers and want them over-the-moon happy with us and our content, we'd never let that happen. So, let's put it together. Here's how.
1. CREATE YOUR CAMPAIGN.
Select campaigns from the top bar and hit "Create an Email". I'm naming my campaign "lead magnet delivery", but you do you, boo. This will be an automated campaign – we want to 'set it and forget it'. When somebody signs up for this list, we want this email to automatically send out to them without you having to touch it.
2. CONNECT YOUR CAMPAIGN TO YOUR LIST.
Select the list you created in part one from the drop-down. Before you get going with the creation of this email, let's make sure that this workflow is set up correctly.
3. EDIT YOUR TRIGGER.
By default, your email will be sent one day after a subscriber joins your list... which seems like a really long time to make people wait. Go in and edit the trigger from one day to "immediately". The settings trigger when subscribers are imported. Hit "update trigger" to save this edit.
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4. CREATE YOUR EMAIL.
Click "design email" to begin the process of making the actual email that they will receive when they get their freebie. Enter your subject line and preview text – it's nice to give a little personal touch here.
Select a template based on your preference. There are so many kinds, it's kind of out of control... I recommend keeping it as simple as possible.
5. EDIT YOUR EMAIL.
Hover your cursor over any section you'd like to begin editing. To reorder content grab the upper left-hand corner (this will look like a little grid of circles) and start dragging.
Don't forget to hit "save" after making any changes (I know, I know.. but I just have to say it).
6. ADD YOUR FREEBIE.
Start by adding a button that they can click on to get their freebie by dragging it between the header and footer. Edit the button copy if necessary and hit save and close.
Now, underneath the content tab, you can see that if they clicked this link now they'd be taken to a web address, but we want to attach a file rather than take them to a URL. To edit this, select "File" from the drop-down.
You can go to your file by just clicking upload and finding it on your desktop. Be sure to wait for it to upload (this may take a bit, depending on your file). Once you've got your button connected to your file, go ahead and hit save and close.
7. TEST, TEST, TEST.
Go to "enter preview mode" to make sure everything is looking okay and test your button. If everything is looking great, hit the X in the upper right corner and hit "save and continue". If you're a psycho like me, double check everything again: the connection to your list, lead magnet and trigger (reminder: we want this set to "immediately"). Once you're good to go, hit next in the bottom right corner.
8. AND DID I MENTION... TEST?
Head to your opt-in page to test the entire system. Submit your name and email address and let the magic happen! It might take a second, but you should automatically receive your Welcome email with a button to download your PDF freebie.
Well, how'd it go? If you have any questions, drop them in the comments here. Let's start a convo and get your marketing rockin' once and for all!
Instagram Story Highlights can be a really incredible tool for wow-ing your clients so that they not only hit that follow button, but they are just ready and waiting to gobble up and engage with your content. By utilizing Highlights to categorize your stories, it makes it really easy for your audience to engage with the content you're creating in the way that will be the most beneficial to them (which is a really good thing). It's also a really great way to tell people exactly what you do and what your business is all about without losing their attention or asking too much from them. But where the heck do you start? Right here, sister.
Question: how many times have you rewritten your Instagram profile text – that little bit of copy that you get on your Instagram profile for your bio? Once a day? Monthly? Weekly? You want to get the wording just right – a well-written bio will let your audience know that they're in the right spot so they don't hesitate to click that follow button. Second question: how much time have you spent perfectly curating your Instagram feed? An embarrassing amount, right? And there's no shame in that game. Putting together a really intentional Instagram profile and feed can make or break your account. There is a new feature on your Instagram profile that's equally important as these other two features... and you might be completely overlooking it and missing out on a BIG opportunity!
Picture this: you're strolling through the aisles at Target, checking out the new Chip & Jo collection, wondering which new shiplap paraphernalia you will be adding to your collection this week. Suddenly, a friendly face comes around the corner. Let's say you have a massage business... and she was your client last week. When she sees you, her face lights up and she rushes over. She gives you a big old hug and proceeds to tell you about her incredible experience with you. She is over the moon delighted with your service and won't stop raving, so you whip out your phone and create an Instagram story together. In it, she gushes about her experience, sharing the most heartfelt incredible testimonial. When you get home, you start to panic because you remember that Instagram stories only last for 24 hours. This is a literally the best testimonial you've ever received in your whole life and it's going to go expire. What the heck do you do? What if I told you there's a really, really easy solution to this problem AND that it will take less than 15 seconds to set up?
With all the new things happening on Instagram every single day it's super easy to just put on your earmuffs and start tuning everything out, right? It's a lot. However, there is one huge thing that I want to be sure you are taking note of on Instagram... something really, really big. This is the biggest update that's been rolled out recently and it is a huge opportunity to grow and attract your perfect audience. So what is it? Instagram Story Highlights.
Let's talk about visibility for a second, shall we? We're all on social media to be visible. We're posting to our instagram feed because we want people to see it. We're posting instagram stories because we want people to see them. In generally, we want more people to see them and then less, right? There is one strategy in particular that can absolutely blow up the visibility of your Instagram stories that just not enough people are using – geotags and hashtags, my friend.
Have you ever opened up your Instagram and seen something that made you outraged? Not something classically offensive, but rather a beautiful, perfectly formatted caption with clean line breaks? We're talking zero periods, no emojis breaking up the spaces... just gorgeous white space in between each chunk of text? To be honest, this used to drive me insane. I would see these beautiful captions without the little period in between lines and wonder, "How the heck are they doing this?" Now, I know the answer and I'm going to share with you today.
There's one thing I've heard one thing loud and freaking clear, over and over. There's something that you HATE on Instagram: the Follow Unfollow strategy. Have you heard of it? It's the sleaziest, ickiest, grossest feeling growth strategy out there, but people use it. Let's be honest, though, whatever the platform is, there's always going to be people doing things a little bit then everybody agrees with. To tell you the truth, it's not just happening right now. It's been happening for years. Here's what you can do about it.
One great way to get people to watch (and rewatch) your Instagram stories is to use create intrigue. If a viewer taps your story and sees a feature they’ve never seen before, a little lightbulb goes off in their head telling them to keep coming back for more. It also designates you as a savvy Instagram user who stays ahead of trends and makes you stand out amongst the sea of stories so people come back again and again. I remember the first time I saw animated text on a video in an Instagram story – I watched it several times then spent probably an hour scouring my app, trying to find this cool feature. Today, I’m going to break down, step-by-step, how to add animated text to your photos and videos on Instagram.
Ever found yourself in phone-out zone-out mode? Mindlessly scrolling through your camera roll looking for something great post on Instagram? Or, even worse, scrolling through Instagram to try to find some inspiration for what post on Instagram? It feels like a dog chasing its own tail, once you start there’s really no end in sight. Luckily, you’re not alone. We’ve all been there – content creation overwhelm is no joke. It can start to feel like a monkey on your back, it’ll wear you down and exhaust you pretty quickly. Here are some no-fail ideas that will pick you back up when you’re feeling uninspired.
Instagram Stories are the place to be. Due to algorithmic changes and an oversaturation of posts in the news feed, posts simply aren’t seeing the play they used to. But have no fear, friend, engagement has not disappeared, it’s just moved from the feed to Stories. For this reason, interesting, engaging stories are more important than ever before. A really simple thing you can do to add visual interest and a whole lot of a personality to your Instagram Story is to add GIFs. The best part? It’s really really freaking easy.
Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed. They did, however, make an announcement yesterday about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates. I'm taking all the confusion and gossip and breaking it down for you.
Reading through Instagram’s Insights can be a really confusing place, even for the most well-seasoned Instagram pro. Although they include a “What does this mean?” section, a quick read through of their terminology descriptions will make you feel like you’re taking crazy pills. Insights are an incredibly powerful tool in shaping a smart Instagram strategy, however, so it’d be a damn shame to let them go to waste.
Every time there’s an Instagram evolution, there are a million new articles published with every Tom, Joe, and Harry’s take on what you MUST do next. It can be stressful, it can lead to unnecessary panic, and some of it is just straight-up misinformation. To set the record straight, I’m busting the top 6 myths about hashtags on Instagram.
Each day, over 300 million users post to their Instagram stories. Duck lips bathroom selfies, boomerangs of dogs running, perfectly curated flat lays deskscapes of trendy coffee next to trendier macarons – we’re just as flooded in our stories as we are in our feeds. One great way to break through the noise and get noticed is to start playing with new features, like Text Mode.
With over 800 million users on Instagram (500 million of which are active daily), there are over 300 million Instagrammers posting to their stories each day. We always knew the feed was crowded, but have you considered how many dang stories are on Instagram as well? Here are my top tricks for creating Instagram stories people love and can’t wait to watch.
I come bearing good news about Instagram. It's about time we had some good news in the social media world, right? Today, Instagram made a big announcement about a brand spankin' new feature they're unrolling that will make social media managers and small business owner's live so, so much easier. Instagram is unrolling a scheduling feature (eeee!). Before you get too excited and start deleting apps, let me give you the details...
In my last post, I mentioned a great way to lose your mind quickly: keep close track of the number of followers you have on your Instagram account. Within 10 minutes, it will scoot up 2 or 3 and then dip down 4 or 5. In the words of the wise Backstreet Boys, “quit playin’ games with my heart.” Here are my top reason that you may be losing Instagram followers (and why it’s actually a good thing).
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
Boy oh boy have things ever changed from today to a year or so at this time on Instagram. At over 800 million active users, they’ve had to make changes to account for all of the new growth and activity. Overall it’s just a more saturated platform, so there are more posts fighting for space in the coveted feed. On one hand, there are over 500 million active users every day and 80% of them follow brands and businesses. On the other hand, only 6% of users are actually seeing our posts. The main takeaway? What used to work on Instagram isn’t working anymore, so it’s time to adjust your strategy.
Let's be real for a minute. Do you know what a hashtag is? Do you know why you use them (be honest, sister!)? Are you just throwing #Monday or #weekend on a few posts and hoping for engagement? Listen, there's no shame in that game. I did it for YEARS. Now, I know there IS a better way – a way that can get you closer to your goals a whole helluva lot faster. Hashtags can be a really incredible tool for getting new eyes on your account when used strategically. Start here.
Instagram doesn't give you a ton of words only 30 characters in the tagline and 150 characters in your description, as well as one precious, precious clickable link to tell people exactly who you are, who you’re for, and what you’re all about. So, you got to make them count. Here are my 5 steps to getting the PERFECT Instagram bio.
Shadowban has quickly become the boogeyman being buzzed about amongst social media influencers and entrepreneurs – we don’t know exactly what it looks like, we don’t know where it’s lurking, and we assume it’s coming for us around the next corner. While the name itself is quite dramatic, don’t let this idea trip you up or distract you from using Instagram to rock your biz. If anything, it’s weeding out spam accounts to make our user experience better. We can’t hate on that, right?
If you've got your ear on the beat for social media marketing news, you know that over the past couple months Instagram pods have exploded. They're hot new thing that everyone wants to talk about, but is a little nervous to openly discuss (just adding to their mystique). Let me break down what the heck pods are, why everyone is so hush-hush about them, and why you may or may not want to join or start one.
Have you noticed the little profile picture circles hovering at the top of your Instagram feed lately? Maybe you’ve screwed around with a Boomerang of your dog running or slapped a face filter on your selfie and called it #nomakeup. Regardless of your experience level with Instagram Stories thus far, it’s time to get down business and talk about why they’re important and why you should be using to get optimal perform out of your Instagram account (especially for business).