Instagram's Big Announcement: 2018 New Feature

I come bearing good news about Instagram. It's about time we had some good news in the social media world, right? Today, Instagram made a big announcement about a brand spankin' new feature they're unrolling that will make social media managers and small business owner's live so, so much easier. Instagram is unrolling a scheduling feature (eeee!). Before you get too excited and start deleting apps, let me give you the details...

Instagram's Big Announcement: 2018 New Feature! Instagram Scheduler - Instagram for Business - Hootsuite - Tailwind - Iconosquare - Social Media Strategy - Social Media Management

In the past, to schedule an Instagram post, we'd have to write the posts and plan out visuals ahead of time, file them away in one spot, set a reminder through a third party app and – when the time came – hop into the Instagram app to post. 

Feels like a lot of unnecessary work, right? Well, not any longer my friend.

Instagram is rolling out scheduling with their new API update.

They're rolling it out with their official partners (find the list of partners here). 

Hootsuite is the first to have it (as of now), but it's only a matter of time until Tailwind, Iconosquare, etc. pick it up as well.

This is a really big freaking deal and definitely a reason to celebrate. For small business owners, this means not checking into the app while you're on vacation. For social media managers, this means being able to batch publish your content. *HIGH FIVE, Y'ALLS*, this is a really good thing.

Can I just set it and forget it?

In short, nope! You can "set it", as in schedule your post, but this doesn't mean you can walk away from the Instagram app completely. 

You will still need to be popping in the app to interact with your audience, engage with followers, and grow your network.

This does save you time, but it doesn't mean you can walk away from being on the app completely.

The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.
— Ryan Holmes, CEO, Hootsuite

How do I access this?

This feature isn't going to just pop up in your Instagram account – it's only for specific, official Instagram partners. Hootsuite is currently the first platform to roll this feature out.

Because of this, in the future, I really advise against using any Instagram scheduling app that isn't an official partner.


Instagram Scheduler in Hootsuite

Instagram Scheduler in Hootsuite

Are there any downfalls?

Yes. The great thing about having to copy and paste into the app was that you had to be in the app at the moment you posted and interact immediately with the people who were interacting.

What we're missing out on is the immediate engagement after the post. You want to be engaging with people not two days after you post, but in a quick, timely manner.


How do I get around these?

Don't forget, the conversation starts AFTER THE POST. You need to be going in after you post and engaging with your followers and commenters.

Starting real genuine conversations with them is the #1 to grow a real following and keep them coming back for more.

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Go from overwhelmed and unheard to on fire and engaged.

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Are you using a scheduler now? Will this effect your strategy at all? Let’s start a convo in the comments.


Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.