5 Steps to a Perfect Instagram Bio

Instagram doesn't give you a ton of words only 30 characters in the tagline and 150 characters in your description, as well as one precious, precious clickable link to tell people exactly who you are, who you’re for, and what you’re all about. So, you got to make them count. Here are my 5 steps to getting the PERFECT Instagram bio.

5 Steps to a Perfect Instagram Bio

Why your bio is important

Your bio, your profile photo, and the most recent six photos that you've posted wholly determine whether or not someone who will quick follow when they land on your page.

They serve as the billboard for your account.

They need to be a quick read, they need to be clear, and they need to let people know whether or not your pages for them.

The Five Steps to Instagram Bio Perfection

1. Your Profile Pic

If you're a solopreneur or small business (or human), make this a photo of yourself.  I know, I know.

Think of what your face looks like when you meet someone in person, are you looking down and away with a serious look on your face or are you smiling and making eye contact?

You want to get the same vibe here. Eye contact is important, so look at the camera so that they can see your eyes.

This starts the like know trust cycle that's so important to convert your fans and followers into customers and clients.

2. Your Tagline

You've got 30 characters here. This is the bolded text just above your description.

A lot of people make the mistake of repeating their name here (ex. @suejohnson using Sue Johnson as her tagline). This area is searchable just like Google, so you want to be using keywords to help people find you. So, if you're a New York Pilates instructor don't just say Sue Johnson in your tagline, say Sue NYC Pilates.

3. Your Description

This is your 150 characters.

Don't make it about you, make it about your audience. We want them to know right away that this page is or is not for them. Something like "overwhelmed mamas welcome" will work better than "momma to Alex and Andrew."

This area is also keyword searchable, so include additional keywords that did not fit in your tagline.

4. Your Call-To-Action

This one is so, so important. Your call-to-action lives in the last sentence or phrase of your description (they are part of that 150 characters).

Here, you want to tell people what they're going to get when they click on your link, which will be placed just below the CTA. Tell your fans exactly what they'll see when they click on your link to increase conversions.

Example: "Get my free green smoothie recipe" rather than "Check out the blog".

5. Your URL

Here's your one clickable link – don't miss it. This is your ONLY chance to get your fans to YOUR territory, rather than Instagram's.

A clean URL works great (also great if it doesn't have the date in it, even better if it has the word free).  Think "www.dunkindonuts.com/freedonut" rather than "www.dunkindonuts.com/blogpost/09/02/1999/goober/34/1256"

Take people to an exact piece of content, rather than a landing page where they may get lost in analysis paralysis.

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Let's break it down

Your five steps in short…

  1. Profile pic of your face (show your eyes)

  2. Tagline with keywords

  3. Description in audience's voice: who are you for?

  4. CTA: tell them exactly what they'll get when they click your link

  5. Include a clean URL

What are you struggling with in your Instagram bio? Have additional questions? Let me know in the comments.

Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.