The Best Instagram Highlight Category Ideas (Part 4 of 4)

Instagram Story Highlight Category Ideas - - Instagram Tips and Tricks, instagram stories, instagram stories for business, social media marketing

Instagram Story Highlights can be a really incredible tool for wow-ing your clients so that they not only hit that follow button, but they are just ready and waiting to gobble up and engage with your content. By utilizing Highlights to categorize your stories, it makes it really easy for your audience to engage with the content you're creating in the way that will be the most beneficial to them (which is a really good thing). It's also a really great way to tell people exactly what you do and what your business is all about without losing their attention or asking too much from them. But where the heck do you start? Right here, sister.

**This is the fourth and final in a series of four posts on Instagram Story Highlights.

Here are a few great ideas to get you started using Instagram Story Highlights for your business.

Firsts of all, where do they exist on my Instagram profile?

On your profile, they are right between your bio and your actual feed. That's some pretty dang prime real estate right there. It's not something to be skipped over or missed. Your highlights are categorized and represented by little circles running horizontally above your feed.

When you go to somebody's profile page, you're going to see different highlights for different categories, these are completely customizable and you can create as many or as few of these as you'd like.

I recommend not doing more than like 10 or people are going to be a little bit overwhelmed when they see your page.

How the heck do I choose my categories? 

It's a lot of presh, right? No worries, here are my recommendations for the top six category ideas for Instagram Story Highlights. Ready?

1. A welcome message.

Imagine somebody showing up at your front door... it's the same sort of thing. You want to welcome them to your page, so be sure to show your gorgeous face. Do you want to be looking at the camera making eye-contact just like you would when somebody showed up at your door? Imagine it's the pizza man and he's got the most delicious pizza and you're so hungry... and SO happy to see them. You're going to want to keep this kind of short and sweet, so think it through ahead of time. Consider what people want to know when they land on your page. Here's a general outline:

  • Who the heck are you?
  • What is it that you're offering?
  • What's unique about you or your products?
  • What can I expect to see more from your accounts?

These are all great things to cover when you're making your welcome message, and again, I would give that its own highlights category.

  • If you're a solopreneur (meaning that your business is just you), then this is a perfect spot to let people get to know you a little bit better.
  • If you have a team, it might be another great idea to create a separate highlight called "Meet the Team" in which you go through and have your team introduce themselves individually. It's the same deal – you want to show their face, let people connect with them, and feel like they're really meeting them.


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2. Collections or categories.

This one would be broken out into sub-categories. If you're a service-based business, maybe each service offering has a different category (ex. coaching, meditations, yoga flows, healthy meal plans).

If you're a blogger or somebody who educates, you can create different highlight categories for each of the topics that you talk about (ex. email marketing, Instagram, YouTube).

The idea here is that you're setting people up to know what you're going to be talking about on your page. I wouldn't get too carried away on this one. I'd say keep it under five.

3. Guides and tutorials.

This will be the one that people probably watch the most. If you use social media to educate your audience, this can be an amazing tool for you. Like I said, they do incredibly well, so don't be afraid to put a little extra effort behind them.

4. Reviews and testimonials.

I always say this, but nobody wants to hear how cool you are from you, they want to hear from somebody else, so share all the amazing feedback that you've received in one spot. Glossier does a really good job of this – they screenshot reviews of certain products and place them in a product feedback highlight. In that highlight, you see like 5-10 screenshots of feedback of a specific product. At the end of the highlight, they link you purchase that product. Genius.

5. FAQ.

What questions do you get asked all the time?

Chances are people are sliding into your DMs and a lot of them are probably asking you the same question. Your highlights are a great place to address these question right off the bat. Answer your most frequently asked questions will show that not only do you listen to your audience, but you also care and you want to be of value to them. All good things.

6. Blog posts.

Instagram is a great tool for driving traffic to your blog. Dedicate one of your highlight categories to your blog. Each time you create a new blog post, pimp it out and put a little something in that highlight category.

To recap, the top six recommendations for Instagram Highlight Categories:

  1. Welcome Message
  2. Collections or Categories
  3. Guides and Tutorials
  4. Reviews and Testimonials
  5. FAQ
  6. Blog posts

Take these recommendations with a grain of salt. It's certainly not one size fits all, but these are a really good jumping off point for getting started with your incredible Instagram Highlights.

This post is just one in a series of four, so be sure to check out the other three:

I want to hear from you – what are some really great Instagram Highlight Categories that you've seen? Screenshot them or share the link with me in the comments. Let's get a conversation started!


Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.