How to Use Instagram Story Archives (Part 2 of 4)

Instagram Story Archive: How to use Instagram Highlights - - Instagram Tips and Tricks, instagram stories, instagram stories for business, social media marketing

Picture this: you're strolling through the aisles at Target, checking out the new Chip & Jo collection, wondering which new shiplap paraphernalia you will be adding to your collection this week. Suddenly, a friendly face comes around the corner. Let's say you have a massage business... and she was your client last week. When she sees you, her face lights up and she rushes over. She gives you a big old hug and proceeds to tell you about her incredible experience with you. She is over the moon delighted with your service and won't stop raving, so you whip out your phone and create an Instagram story together. In it, she gushes about her experience, sharing the most heartfelt incredible testimonial.

When you get home, you start to panic because you remember that Instagram stories only last for 24 hours. This is a literally the best testimonial you've ever received in your whole life and it's going to go expire. What the heck do you do? What if I told you there's a really, really easy solution to this problem AND that it will take less than 15 seconds to set up?

Are you leaning in yet? Well, it's time to bust out your phone, my friend. 

I'm going to walk you through exactly how to set up your Instagram stories archive.

It's going to rock your world and you're never going to miss an incredible moment like this again.

This blog post is #2 in a series of four about Instagram stories, so if you're just jumping in here, be sure to check out this post to get caught up. Let's get started.

How to Find Your Archive

1. When you open your app, tap on your own icon in the bottom right corner. When you do this, you're taken to your profile page.

2. To see if your stories are automatically being saved to the archive, tap on the little clock icon in the upper right corner.

3. This will take you into your archive. If you already have this feature turned on, in your archive, you're going to see all of your stories. If you have this feature already turned on, this will show your archived stories and posts.

*Note: a lot of you will probably see zero posts and just a crap ton of stories (more specifically, every story that you posted since this update came out back in December of 2017). This might not have automatically turned on for you, however, so get your toosh in there and change it right now.

How to Turn On Your Archive

1. Tap the three periods in the upper right corner to go to settings.

2. Toggle "save to archive" to the on state. From now on, every story that you post will be saved in your archive.


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Once you have your stories archive activated, you can go back at any time and click on one of these stories and do one of three things:

1. Post it to your stories by simply hitting the Share button and then "+ Your Story."

2. Post it to your feed by hitting "... More" and "Share as Post."

3. Add it to a highlight by tapping "Highlight."

**TBH, I don't really see a lot of people using that second one super often unless you have the world's most epic story that would make an incredible post to your feed as well.

I do, however, see this working super well...

If you put a ton of time and love into a specific story (ex. promoting your opt-in freebie), go into your archive and repost it to your stories again! Reuse that thang. I'd recommend giving two or three weeks of breathing room before reposting.


The bottom line: When you're first creating Instagram Highlights, it can feel a little naked. You might only have one story (a whopping :15 in each category), but if you go back into your stories archive, you can see if there's anything that applies to the category that you just created and add it to your highlight as well.


This is going to be awesome and super helpful because it will enable you to create a really robust, professional in-depth highlight category the day that you decide to create it.

... and that day, my friend, might just be the day that my next video comes out (*wink wink*). This is just one post in a series about Instagram stories, highlights, covers, and categories, so stay tuned for more info on how to attract and convert your target audience on Instagram by using Instagram stories and highlights.

In the meantime, what questions do you have about Instagram story highlights? Are you loving them and using them yet? What do you love to see from other people? Let me know in the comments below. Let's get a conversation started.


Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.