Should I Have A Separate Instagram Account for Business?

Should I Have Separate Instagram Accounts for Personal and Business? -

“Do I need an Instagram business account if I already have a personal account?” This is a question I hear over and over. For a good reason! There are pros and cons on each side of the debate. I, however, have a clear stance on the issue and I can’t wait to show the reasons why with you. Here’s the real talk on whether or not you need a separate Instagram account for your business.


Let's say that you have a personal account right now. Maybe until now, you've been posting a bunch of pictures of your dog. Maybe cute photos of your baby sleeping, or hot dog legs at the beach. Maybe even some duck lips bathroom selfies.

But now, you've started up a business. You're wondering to yourself...

“Can I just transition this personal account into my business account, or do I have to start fresh with a completely new business account?”

Like everything else, of course, it completely depends on the situation that you're in. But, I do have a strong recommendation that I'm going to share with you today. Let's talk about the pros, the cons, and the non-negotiables.

Reasons You May Not Want Two Accounts

  1. “In my business account, should I be showing my personality and humanizing my account?”

    The answer to that is: Hell. Yes. Whatever route you decide to go, you should be sharing your business as well as your non-business so that you have a really nice balance of both valuable and promotional content. 
  2. “I already have a bunch of followers on my personal account. I don't want to start over from zero.”

    I feel you. That makes total sense. Here's the thing, though. Those people following your personal account signed up for your personal life. Your margarita on the beach. The pictures of your family, your holidays, your dog—whatever it is. They did not sign up for your business posts.
  3. "Instagram is a ton of work. I'm already putting all this time and effort into my personal Instagram, I don't want to spend more time starting a totally separate business account.

    Listen, I totally get it. That is a super legit reason. Social media is not the most important thing in the world. I know sometimes it feels like it. As a social media manager, I can 110 percent say that social media is not the most important thing, and it’s not what you should spend your entire focus and energy working towards.

    So, if you do decide to create a separate business account, I think it's really important for you to get intentional about your priorities. If you have multiple accounts, think about which one is your top priority. Which one are you intentionally trying to grow, and which is just there for fun?

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5 Reasons Why You Should Have Two Accounts

Let's get into real talk about having two separate accounts—one for your personal life and one for your business. If you can't tell by now, this is what I recommend doing. There are five reasons why I recommend this. You ready?

Reason #1:  To sell and make money

If you intend on making money with your business, and I very much hope that you do, you need a business account. This is going to give you access to incredible features like insights and analytics that are going to be crucial to your strategic growth. As your account grows, you can gain insights on your target demographic. This is a goldmine of information. The only way to get these benefits is to have a business account.

Reason #2: To use paid promotions

With a business account, you'll gain access to paid promotions. If you have a personal account, you can never run a paid promotion. So maybe you don't intend on running an ad on Instagram or Facebook today; maybe you don't intend on it next week or next month; but at some point in the future, it might be really important for you to have that capability. I don't want you to completely rule that out by keeping it as a personal account, so let's start fresh with a business account and you can continue to grow. I want you to have the capability to grow into that.

Reason #3: To create a cohesive social media presence

When you create a business Instagram page or a Facebook business page, you'll have them connected through your business. This is a really good thing. For example, if you want to run a paid promotion, all you'll need to do to is run it on both Facebook and Instagram, and select your placements. You don't have to start fresh when you're creating an ad for each one. It's a minimal hassle, it keeps everything connected, and it just makes it easier.

Reason #4: Privacy

Do you have kids? Maybe you’ve got little ones and you love sharing photos of them with your friends and family on your personal account. But maybe you feel a little weird sharing those same kinds of photos on your public page, where you're trying to build a huge audience. Basically, you are just sharing photos with your friends and family through Instagram that you don't necessarily want the whole world to see.

I highly, highly recommend having a separate personal account and making the account private, if you want to.

Reason #5: Transparency 

You don't want people to ever feel tricked into following your account. If they're used to you sharing family photos and then all of a sudden, you've got promotional posts that are advertising a service offering deal for a limited time only on Instagram, people are going to feel a little weirded out when that pops up on their feed. They haven't actively opted in to see that content on social media.

Transparency feels really good and people are going to like your content a whole lot more when they know that they said yes to seeing it.

To recap, here are my top five reasons for starting a separate business account from your personal account:

  1. To sell and make money
  2. To use paid promotions
  3. A cohesive and hassle-free social media presence
  4. Privacy
  5. Transparency

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What do you think about having separate accounts? Which reason resonates with you most? Let’s start a conversation in the comments!


Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.