What You Should Know About Instagram's Latest Update - Spring 2018

Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed."  While this may not be exactly true, they did, however, make an announcement about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates.

What You Should Know About Instagram's Latest Update - Spring 2018 - sweatywisdom.com - Instagram algorithm Instagram marketing social media marketing Instagram for biz

In short, Instagram users are kinda pissed and Instagram knows it.

The number 1 gripe? Posts being seen out of order. When your best friend goes out for taco date night with the cute guy from the coffee shop, you want to see her margarita post that night – not three days from now.

Here are the 2 changes they're making:

1. An adjustment to the way you see content in your feed, but not an adjustment to the algorithm.

Instagram, in response to complaints, is updating your feed to place to a higher emphasis on chronology. The algorithm is NOT going away by any means, but (in Instagram’s words): “Your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.”

They’ll be showing newer content closer to the top of the feed, so new content will be given a higher priority.

Your feed will feel more fresh, and you won’t miss the moments you care about.
— Instagram


To be clear, they’re changing the feed… not the algorithm. We’ll say how this plays out over the next couple months and whether or not Instagram strategy adjustments will need to be made or not (my guess? probably not).

2. A brand spankin' new button.

In addition to this adjustment to the way content shows up in your feed, they’ll also be adding a new button to the feed itself.

The button will be for “New Posts”.  By tapping the button, a user will be taken to the top of their feed where fresh, new posts will show.

In the past, this has sometimes occurred without warning (it’s so frustrating, right? I hate losing my spot when I’m doing some serious deep stalking 😂).


This will now be a manual refresh rather than forced – and I think it’s SUCH a good thing.

Here’s what you should do about it:

  1. Chill your grill. Remember, scare tactics are real. Avoid the click bait articles and keep your eyes on the prize.

  2. We have no idea how this will play out just yet, so keep an experiment-based mindset. We’re not sure what, if anything, we should do differently this news, so there’s no reason to lose it.

  3. Remember, it takes time for these things to be rolled out. You probably won’t see that new posts button just yet.

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The Bottom Line:

It's unclear what changes, if any, will need to be made to your Instagram strategy at this moment, so I'm staying alert and plugged in to see how these updates affect us.

No need to freak out... I will be right there with you every step of the way.

If you’re sick of trying to keep up with social media updates, let me do the legwork for you. Join my free private FB community where I share relevant tips and tricks on branding and social media.

How are you feeling about these updates? Do you have questions? Let's start a convo in the comments.

Chris Emmer

Graphic Designer / Branding and Social Media Strategist / Yoga + Meditation Guide / Your New BFF.

West Michigan based, small business + wellness obsessed.