You started an Instagram account and you're beginning to see a little traction. You’re gaining confidence and wondering how to keep the ball rolling... how to take your business to the next level. Maybe you considered hiring a designer to create a custom logo for you, or maybe you’ve already whipped one up yourself. You’re wondering, how do I take the next step? How do I get serious about growing my business and convert my followers into customers? I’m going to be super honest with you.
IT'S A FREAKING WEBSITE.
I know you're busy and appreciate a no-fluff approach, so I'm always real with you. In that spirit...
If you want to take your business to the next level, you need a website... and it needs to look professional.
Everyday, I see amazing social media accounts make this mistake.
They're posting amazing content daily (props, btw, that's not easy work) and gaining a loyal following... but they're leaving them high and dry! Their audience is hungry for more information from them, but they're not giving them a way to engage further.
This moment is the tipping point where you can begin converting your likers and commenters into clients and customers.
CAN'T I JUST SEND PEOPLE TO MY FACEBOOK PAGE?
Sorry, but no. I mean, technically, you can do whatever you want. Technically, you can wander in the woods in bacon-lined jeans and fight a bear. I just don't recommend it.
We don’t own social media. We all know this. Mark Zuckerberg has got that on lock.
When we’re on someone else's turf, we play by their rules. Of course, with that, come some not so awesome surprises.
Other factors like algorithm changes and paid promotions can quickly take their toll.
Hell, Zuck could even shut down the whole shebang and you’d be left with NO WAY to contact your audience.
By sending your social media following to your website, you're weatherproofing your brand. You're bringing them to YOUR territory where you make the rules.
WHAT HAVING A WEBSITE WILL DO:
1. A well-designed website will legitimize your brand.
If your website looks professional, your brand will be taken more seriously. After perusing your social media profiles, an engaged audience member will want to see a website. It's as simple as that.
2. A landing page is perfect for an opt-in.
A landing page is a great space for conversions – where you can begin collecting your audience's email addresses. If you have nothing else on your website but an opt-in button for your email list, that’s enough. This is where the magic starts to happen.
3. You're inviting them to your turf.
You always want to give people the opportunity to go one step further with you, if they want more and are interested. Think of it as inviting your new neighbor over for a cocktail.
If someone is on your Instagram page and loving your content, chances are they want to know more about you and your offering. It's human nature to be curious, so give them somewhere to go while they're warmed up to the idea of you.
4. You've got a warm audience.
You may get some traffic from random people to your website (and props to you if you do!), but the majority of your traffic will come from the social accounts that you’re already spending time on. And this is great! That means your audience is on board with you and what you have to offer. These are the people you need to take amazing care of. This is your tribe.
The next step to growing your business is a professional quality website. The sooner you get it up and running (I know, I know... we LOVE putting this project off), the sooner you'll start seeing the growth you've been working so hard for.
P.S. Designing and developing beautiful websites is my nerd passion.
Buuuut, after 7+ years of building client’s websites, I understand many beginners don’t have the budget to hire someone to build their site... orrrrrr to pay someone to update it for them. So, I pulled a nerd power move and leveled up to be one of Squarespace's first official authorized trainers.
If you'd rather have me build one for you, I'm running a special promotion when you book between now and Thanksgiving.
Do you already have a website or are you going in brand new? What do you think a professional grade site could do for you? Dish in the comments!