In my last post, I mentioned a great way to lose your mind quickly: keep close track of the number of followers you have on your Instagram account. Within 10 minutes, it will scoot up 2 or 3 and then dip down 4 or 5. In the words of the wise Backstreet Boys, “quit playin’ games with my heart.” Here are my top reason that you may be losing Instagram followers (and why it’s actually a good thing).
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
While you were sleeping last night, social media marketers around the world were losing their damn minds. Why? Because last night Adam Mosseri, Head of News Feed for FB, posted a pants-peeing blog post about how Facebook is evolving within the new few weeks. He outlined the next phases of the Facebook algorithm, which is making some dramatic changes that will have a huge effect on all Pages. Within minutes, marketers went into panic mode. While it’s certainly no need for panic, there are a few things savvy business owners should know.
Boy oh boy have things ever changed from today to a year or so at this time on Instagram. At over 800 million active users, they’ve had to make changes to account for all of the new growth and activity. Overall it’s just a more saturated platform, so there are more posts fighting for space in the coveted feed. On on hand, there are over 500 million active users every day and 80% of them follow brands and businesses. On the other hand, only 6% of users are actually seeing our posts. The main takeaway? What used to work on Instagram isn’t working anymore, so it’s time to adjust your strategy.
Hashtags can be really freaking confusing right? After talking to a handful of peers, I found out that pretty much all them wanted to kind of light themselves on fire when they hear the word hashtag. I think the reason for this is that there’s so much information (and so much misinformation). It’s actually not that confusing, it’s pretty freaking easy and pretty freaking crucial to growing your Instagram, so I’m going to give it to you straight. Here’s an easy-to-understand beginner’s guide to using hashtags on Instagram.
Can I be real? In my last blog post, I felt like a total Debbie Downer. If you missed it, I spelled out my biggest mistake in biz in 2017. When I asked if you would rather hear about mistakes or successes in my Year in Review, over 95% of responders wanted to hear about mistakes (interesting, right?). But, to be honest, when I hit publish, I felt a resounding “wah-wah” echo through my home office. The other thing that you wanted to hear about, that wasn’t such a bummer, was what I’m investing in for 2018. So, here it is.
Has the end of the year got anyone else all sorts of reflective? I could (and probably will) journal, meditate, and intention set until the cows come home… but if I keep it to myself, it can only help me. If I share it with you, maybe you can swoop right past making some of the same mistakes. So let’s hop right into, shall we?
With all the daily changes to Facebook and Instagram’s algorithms, it can blow your damn mind pretty quick trying to keep up. It’s honestly a full-time job (no seriously – it’s my full-time job). Nerds like me spend far too much time gobbling up this kind of information, reading the latest articles on app updates, and networking with our industry peers trying to figure the dang thing out together. Now, I want to share it with you. Here’s what’s going on with the new changes to the Facebook algorithm.