SquareSpace and Wordpress. They’re the top two Content Management Systems (CMS) and highly debated. WordPress people are hardcore WPers and those who preach the SquareSpace gospel are just as devoted. Personally, I’ve built over a handful of sites on both platforms. After almost 10 years of building and designing sites in both, I’ve committed to only one platform. Want to know my CLEAR winner? What do I use for myself, my clients, what do i recommend and why? Let’s start by talking about some of the key differences.
You started an Instagram account and you're beginning to see a little traction. You’re gaining confidence and wondering how to keep the ball rolling... how to take your business to the next level. Maybe you considered hiring a designer to create a custom logo for you, or maybe you’ve already whipped one up yourself. You’re wondering, how do I take the next step? How do I get serious about growing my business and convert my followers into customers? I’m going to be super honest with you.
Let's be real for a minute. Do you know what a hashtag is? Do you know why you use them (be honest, sister!)? Are you just throwing #Monday or #weekend on a few posts and hoping for engagement? Listen, there's no shame in that game. I did it for YEARS. Now, I know there IS a better way – a way that can get you closer to your goals a whole helluva lot faster. Hashtags can be a really incredible tool for getting new eyes on your account when used strategically. Start here.
Entrepreneurship can mean a whole lot of sacrifice and, more often that not, what gets sacrificed is wellness. On the other hand, wellness can have connotations of self indulgence and a lack of drive towards a goal. How do we balance the two? How do we chase our goals and grow our businesses while maintaining our wellness?
Instagram doesn't give you a ton of words only 30 characters in the tagline and 150 characters in your description, as well as one precious, precious clickable link to tell people exactly who you are, who you’re for, and what you’re all about. So, you got to make them count. Here are my 5 steps to getting the PERFECT Instagram bio.
Shadowban has quickly become the boogeyman being buzzed about amongst social media influencers and entrepreneurs – we don’t know exactly what it looks like, we don’t know where it’s lurking, and we assume it’s coming for us around the next corner. While the name itself is quite dramatic, don’t let this idea trip you up or distract you from using Instagram to rock your biz. If anything, it’s weeding out spam accounts to make our user experience better. We can’t hate on that, right?
If you've got your ear on the beat for social media marketing news, you know that over the past couple months Instagram pods have exploded. They're hot new thing that everyone wants to talk about, but is a little nervous to openly discuss (just adding to their mystique). Let me break down what the heck pods are, why everyone is so hush-hush about them, and why you may or may not want to join or start one.
Does Facebook make you feel like garbage? Are you noticing that you actively feel WORSE after opening your FB app? You’re not alone. I polled a group of FB users last week and the overarching statement was that they felt irritated, overwhelmed, and overall BUMMED by their experience on the app lately. I'm all about tailoring your social media to work for you, not against you, so I want to share a tip with you that has completely flipped my FB experience upside down.