Shadowban has quickly become the boogeyman being buzzed about amongst social media influencers and entrepreneurs – we don’t know exactly what it looks like, we don’t know where it’s lurking, and we assume it’s coming for us around the next corner. While the name itself is quite dramatic, don’t let this idea trip you up or distract you from using Instagram to rock your biz. If anything, it’s weeding out spam accounts to make our user experience better. We can’t hate on that, right?
If you've got your ear on the beat for social media marketing news, you know that over the past couple months Instagram pods have exploded. They're hot new thing that everyone wants to talk about, but is a little nervous to openly discuss (just adding to their mystique). Let me break down what the heck pods are, why everyone is so hush-hush about them, and why you may or may not want to join or start one.
Does Facebook make you feel like garbage? Are you noticing that you actively feel WORSE after opening your FB app? You’re not alone. I polled a group of FB users last week and the overarching statement was that they felt irritated, overwhelmed, and overall BUMMED by their experience on the app lately. I'm all about tailoring your social media to work for you, not against you, so I want to share a tip with you that has completely flipped my FB experience upside down.
This week, I've been finalizing my Social Media with Soul course content and couldn't help but reflect on what the heck we're actually doing on these platforms and how they're affecting us. A huuuuuuuuge part of social media strategy is getting your content in the NEWSFEED. On most platforms, an algorithmic ranking decides this. It feels kinda icky, right? I don't know about you, but I don't love the idea of an equation deciding what I get to see.
Have you noticed the little profile picture circles hovering at the top of your Instagram feed lately? Maybe you’ve screwed around with a Boomerang of your dog running or slapped a face filter on your selfie and called it #nomakeup. Regardless of your experience level with Instagram Stories thus far, it’s time to get down business and talk about why they’re important and why you should be using to get optimal perform out of your Instagram account (especially for business).
Have you ever gone so deep into a creative wormhole that, one day, you suddenly realize how long it's been since you've had any outsider feedback? I experienced this last week and dug myself out by getting out of my head and into some seriously enlightening conversations. Here's what I learned from interviewing over 20 entrepreneurs over the course of three day.
The mark of a new moon provides a powerful opportunity to reflect on you'd like to cultivate in your life and re-align accordingly. Seeding an intention as the moon is completely empty and ready to begin again allows your intentions to grow as the new moon grows. The good news is you don't have to re-enact a scene from The Craft to participate (but if that's your bag, please do). There are a few simple, short practices you can incorporate in your day to get really intentional and start bringing all that good-good you've been dreaming of into your life.
My without-a-doubt-drop-the-mic-hands-down-all-time favorite design project is creating a Brand Book. I often find myself chatting with friends about their start-up ideas and never fail to get flushed-in-the-cheeks excited while explaining to them why, before anything else, we HAVE TO make them A BRAND BOOK.