You’re probably seeing posts on Instagram and Facebook lately where people are mixing up normal standard text with bold and italic fonts. Maybe you're scratching your head and wondering, “WTF, how the heck did these people figure this out?” Today, I'm going to tell you exactly how to catch the eye of someone scrolling through their social media feed by changing the font of your text. It’s super easy and you’re going to love it.
More and more of us are kicking the 9 to 5 to start our own businesses. While this is great and provides us with a ton of flexibility in our lives, it doesn’t prep us for what to do when we need time off. And, yes, I mean off off – as in logged off completely. One of these circumstances is maternity leave. It’s crucial for a new mom to take proper leave to restore and nourish herself (not to mention figure out how to keep a tiny human alive). Today I’m sharing the top five mistakes business owners make when prepping for their maternity leave.
Are you running dry on ideas of things to post your Instagram feed? It can happen super easily, especially if you're trying to keep up with some sort of frequent posting schedule. If you're opening your Instagram app and feeling like you're just hearing birds chirping in your head or you’re completely out of ideas, this is an easy feature you can use to get you inspired quickly.
Instagram stories – we all know them, we all love them, and we all know we should be using them if we want to stay relevant on Instagram. Analytics, however, can seem a little bit more nebulous. There’s a lot of them and the descriptions aren’t super clear, so our eyes tend to glaze over when we swipe up to check our story stats. To simplify it for you, there is one piece of information in particular that you should be paying attention. Today, I’m sharing the ONE Instagram Story metric you should be paying attention to.
Tell me – what does your content strategy look like? What are you creating on a consistent basis for your business, brand, or blog? Let me guess.. a weekly YouTube video and blog post? Maybe multiple Facebook and Instagram posts too? And perhaps you're going live in a Facebook group? Oh, and are you emailing your list? It can get really overwhelming, right? It can start to feel like you're on that content treadmill where you're just churning and churning. It can feel never-ending… and it can take up all of your time and energy super quick. More importantly, it feels like garbage – and it doesn’t have to. Grab your coffee (or wine, I’m not here to judge) and let’s chat about how to overcome content overwhelm.
Let me guess… you are busting your ass to post between 5-15 Instagram stories per day. You're trying to keep your Instagram really active and engaged to gain more followers and get more eyes on your stories. Maybe you're also low-key burning out… when you go out to dinner with your friends, you've got your phone on the table waiting for that perfect snapshot. When you're at the beach with your family, you're too busy taking Boomerangs to enjoy the experience with your friends. But even with this constant attention to Stories, you’re not getting the visibility you wanted. Any of this sound familiar? I get it. Today, I'm going to share with you exactly how I doubled my Instagram story of viewers in the course of less than one week.
Be honest with me. Are you thirsty for that blue check mark next to your account name on Instagram? I don’t blame you – the blue check means that the account is verified and basically tells users you're legit. When users are scrolling through their Instagram and see your account name with the verified badge next to it, they're going to know, “This person is for real. They're not messing around.” In short, it's a legitimizer. Luckily, a few days ago, Instagram rolled out a feature that allows users to request verification from them. There are only a few small things that you need for it. It's super easy and really fast and I'm going to tell you exactly how to apply for your badge today.
Picture this. Your favorite blogger makes THE MOST perfect post; a gorgeous photo accompanied by a beautifully formatted caption. Their sentences are broken up into tiny little digestible nuggets, separated by perfectly curated emojis. It’s a longer caption, but despite its length, their engagement is insane! They’ve got tons of comments blowing up their feed. On the contrary, when you post with a caption anything longer than 4 words, you hear crickets chirping. Engagement drops off to almost zero and you’re left with a major vulnerability hangover. Sound familiar? There’s a reason for this. Today, I’m going to walk you through how to perfectly format your long-length Instagram captions so your followers actually read them.
Have you ever sent an Instagram message that you regretted? Let me guess… right after you hit send you thought, “Oh God, I should not have done that. If only there were a way to take it back!” Then you proceeded to group text your lady gang and tell them how embarrassed you were while stressing over a pint of Phish Food (just me?). I’ve got good news, friend, this no longer has to be your fate. The next time you accidentally send a not-so-fabulous-and-maybe-completely-embarrassing Instagram message, you can unsend it immediately! Today, I am going to walk you through exactly how to do just that.
Music is magic. It can transform a walk into a strut, folding the laundry into an epic dance breakdown, jogging on an elliptical into a Rocky-level pump-up. And NOW you can add a soundtrack to your Instagram stories (natively in the app!). With over 400 million people using uploading stories every day, it's important keep it spicy with new features to keep your audience interested and coming back for more. And, with the new elements Instagram is constantly adding (I’m sure you remember questions, polls, GIFs, heck – even IGTV!), it’s basically a nerd’s playground. Ready to get started with one of Instagram's most fun features? Here's everything you need to know about how to add music to your Instagram Story.
We can all agree the Instagram stories are where it's at on Instagram right now, can't we? Despite what people say, engagement on Instagram has not gone away… it's simply moved from the feed to stories. For this reason, Instagram stories are more important than ever. It's a great idea to keep your stories spicy by using new techniques that keep people guessing. Today, I'm going to tell you how to add color blocks to your Instagram stories. It's super easy and you're going to love it.
I don't know about you, but I certainly do not want anyone knowing how much time I spend on Instagram because #spoileralert, it's a way more than it should be. Maybe you log on in the middle of the night when you wake up (guilty) or find yourself mindless scrolling for hours on end (double guilty). Whatever your reason, it's nice to have some privacy, right? There hasn’t been a ton of people talking about this feature, which really surprises me because, to me, it’s really important to have this turned off. Today I'm going to show you exactly how to turn off your activity status on Instagram.
“Do I need an Instagram business account if I already have a personal account?” This is a question I hear over and over. For a good reason! There are pros and cons on each side of the debate. I, however, have a clear stance on the issue and I can’t wait to show the reasons why with you. Here’s the real talk on whether or not you need a separate Instagram account for your business.
With Instagram’s recent launch of IGTV, users are racing to be the first to rock the new vertical video platform. Because of this, many Instagrammers using a fast and furious posting strategy. It feels like video after video after video is posted… and accompanied by a not-so-fun onslaught of non-stop notifications. Luckily, it’s easy to turn off these notifications and return to Instagram scrolling zen ASAP. Here’s how.
On July 10, Instagram released a new feature called Questions. Questions is amongst the many, many new features that they've been rolling out lately.. you might remember IGTV, the “you're all caught up” feature, or even video chat. Out of all those, this is hands down my fave. I'm already using and having a ton of fun with it. Let's walk through exactly how you can use and love it too.
On July 2nd, Instagram made an announcement that seems to have snuck in through the back door, without much fuss, to-do, or acknowledgment. In my opinion, this update is a step in an amazing direction. The update is in response to all the negative feedback that they have received from switching away from the chronological algorithm and, in my opinion, is a step in a pretty amazing direction and can play a role in shaping your Instagram strategy. So, I'm going to spill the tea with you today. Let's talk about Instagram newest feature announcement, and more importantly, what it means for you and how you can leverage it to thrive on your business account.
Have you ever been in this situation... you've been busting your ass to take and edit the coolest, trendiest, most beautiful photos. After hours of monkeying to get them juuuuust right, it's finally time to post. When you open your app, your mind goes blank. You have NO IDEA what to caption your perfect photo. You end up slapping a few emojis on there and calling it a day, feeling majorly let down about the outcome. Not anymore, my friend. Today, I'm going to walk you through my steps to creating amazing Instagram captions that get epic engagement.
It might sound like something uber-professional reserved only for type As who are obsessive with their social media accounts. In fact, you might even shy away from content calendars because you feel they're inauthentic and don't leave you enough wiggle room for creative inspiration. I know I used to... but, I also used to spend at least 4 times the amount of time on social and I do now and manage less than a quarter of the number of accounts. If you want to save a ton of time in your social media management, content calendars are a great idea.
Not one to let us get bored, Instagram made a major announcement yesterday. It's arguably their boldest move yet and I’m HERE FOR IT. Here’s everything you need to know about IGTV.
Instagram Story Highlights can be a really incredible tool for wow-ing your clients so that they not only hit that follow button, but they are just ready and waiting to gobble up and engage with your content. By utilizing Highlights to categorize your stories, it makes it really easy for your audience to engage with the content you're creating in the way that will be the most beneficial to them (which is a really good thing). It's also a really great way to tell people exactly what you do and what your business is all about without losing their attention or asking too much from them. But where the heck do you start? Right here, sister.