With Instagram’s recent launch of IGTV, users are racing to be the first to rock the new vertical video platform. Because of this, many Instagrammers using a fast and furious posting strategy. It feels like video after video after video is posted… and accompanied by a not-so-fun onslaught of non-stop notifications. Luckily, it’s easy to turn off these notifications and return to Instagram scrolling zen ASAP. Here’s how.
On July 10, Instagram released a new feature called Questions. Questions is amongst the many, many new features that they've been rolling out lately.. you might remember IGTV,the “you're all caught up” feature, or even video chat. Out of all those, this is hands down my fave. I'm already using and having a ton of fun with it. Let's walk through exactly how you can use and love it too.
On July 2nd, Instagram made an announcement that seems to have snuck in through the back door, without much fuss, to-do, or acknowledgment. In my opinion, this update is a step in an amazing direction. The update is in response to all the negative feedback that they have received from switching away from the chronological algorithm and, in my opinion, is a step in a pretty amazing direction and can play a role in shaping your Instagram strategy. So, I'm going to spill the tea with you today. Let's talk about Instagram newest feature announcement, and more importantly, what it means for you and how you can leverage it to thrive on your business account.
Have you ever been in this situation... you've been busting your ass to take and edit the coolest, trendiest, most beautiful photos. After hours of monkeying to get them juuuuust right, it's finally time to post. When you open your app, your mind goes blank. You have NO IDEA what to caption your perfect photo. You end up slapping a few emojis on there and calling it a day, feeling majorly let down about the outcome. Not anymore, my friend. Today, I'm going to walk you through my steps to creating amazing Instagram captions that get epic engagement.
It might sound like something uber-professional reserved only for type As who are obsessive with their social media accounts. In fact, you might even shy away from content calendars because you feel they're inauthentic and don't leave you enough wiggle room for creative inspiration. I know I used to... but, I also used to spend at least 4 times the amount of time on social and I do now and manage less than a quarter of the number of accounts. If you want to save a ton of time in your social media management, content calendars are a great idea.
Instagram Story Highlights can be a really incredible tool for wow-ing your clients so that they not only hit that follow button, but they are just ready and waiting to gobble up and engage with your content. By utilizing Highlights to categorize your stories, it makes it really easy for your audience to engage with the content you're creating in the way that will be the most beneficial to them (which is a really good thing). It's also a really great way to tell people exactly what you do and what your business is all about without losing their attention or asking too much from them. But where the heck do you start? Right here, sister.
Question: how many times have you rewritten your Instagram profile text – that little bit of copy that you get on your Instagram profile for your bio? Once a day? Monthly? Weekly? You want to get the wording just right – a well-written bio will let your audience know that they're in the right spot so they don't hesitate to click that follow button. Second question: how much time have you spent perfectly curating your Instagram feed? An embarrassing amount, right? And there's no shame in that game. Putting together a really intentional Instagram profile and feed can make or break your account. There is a new feature on your Instagram profile that's equally important as these other two features... and you might be completely overlooking it and missing out on a BIG opportunity!
Picture this: you're strolling through the aisles at Target, checking out the new Chip & Jo collection, wondering which new shiplap paraphernalia you will be adding to your collection this week. Suddenly, a friendly face comes around the corner. Let's say you have a massage business... and she was your client last week. When she sees you, her face lights up and she rushes over. She gives you a big old hug and proceeds to tell you about her incredible experience with you. She is over the moon delighted with your service and won't stop raving, so you whip out your phone and create an Instagram story together. In it, she gushes about her experience, sharing the most heartfelt incredible testimonial. When you get home, you start to panic because you remember that Instagram stories only last for 24 hours. This is a literally the best testimonial you've ever received in your whole life and it's going to go expire. What the heck do you do? What if I told you there's a really, really easy solution to this problem AND that it will take less than 15 seconds to set up?
With all the new things happening on Instagram every single day it's super easy to just put on your earmuffs and start tuning everything out, right? It's a lot. However, there is one huge thing that I want to be sure you are taking note of on Instagram... something really, really big. This is the biggest update that's been rolled out recently and it is a huge opportunity to grow and attract your perfect audience. So what is it? Instagram Story Highlights.
MailChimp is a pretty freaking amazing service that I recommend to every beginner – not just because they've got an adorable chimp as a mascot, but because they're super easy-to-use and totally free. Even the most tech-scared newbie can get a functioning email list and – spoiler alert: website – up and cruising in no time. This post is part 2 in a series on how to create a free landing page for your opt-in freebie using MailChimp, so if you missed part 1, click here to catch up on how to create the actual landing page. Today, our focus is on putting together the automated email that delivers your freebie directly to your adoring fans inbox.
Do you want a beautiful, functional landing page for your opt-in or newsletter but don't exactly have the spare cash laying around to invest in Leadpages? Most beginners start growing their email list in MailChimp and for a good reason – it’s simple, it’s free, and it looks pretty dang good. Now, you’re going to want to sit down… I’m about to drop a bomb on you. You can now create a landing page that connects directly to your email list in MailChimp. Here’ s a super quick and easy tutorial on how to create a landing page in Mailchimp fo’ free!
Let's talk about visibility for a second, shall we? We're all on social media to be visible. We're posting to our instagram feed because we want people to see it. We're posting instagram stories because we want people to see them. In generally, we want more people to see them and then less, right? There is one strategy in particular that can absolutely blow up the visibility of your Instagram stories that just not enough people are using – geotags and hashtags, my friend.
Have you ever opened up your Instagram and seen something that made you outraged? Not something classically offensive, but rather a beautiful, perfectly formatted caption with clean line breaks? We're talking zero periods, no emojis breaking up the spaces... just gorgeous white space in between each chunk of text? To be honest, this used to drive me insane. I would see these beautiful captions without the little period in between lines and wonder, "How the heck are they doing this?" Now, I know the answer and I'm going to share with you today.
There's one thing I've heard one thing loud and freaking clear, over and over. There's something that you HATE on Instagram: the Follow Unfollow strategy. Have you heard of it? It's the sleaziest, ickiest, grossest feeling growth strategy out there, but people use it. Let's be honest, though, whatever the platform is, there's always going to be people doing things a little bit then everybody agrees with. To tell you the truth, it's not just happening right now. It's been happening for years. Here's what you can do about it.
One great way to get people to watch (and rewatch) your Instagram stories is to use create intrigue. If a viewer taps your story and sees a feature they’ve never seen before, a little lightbulb goes off in their head telling them to keep coming back for more. It also designates you as a savvy Instagram user who stays ahead of trends and makes you stand out amongst the sea of stories so people come back again and again. I remember the first time I saw animated text on a video in an Instagram story – I watched it several times then spent probably an hour scouring my app, trying to find this cool feature. Today, I’m going to break down, step-by-step, how to add animated text to your photos and videos on Instagram.
Ever found yourself in phone-out zone-out mode? Mindlessly scrolling through your camera roll looking for something great post on Instagram? Or, even worse, scrolling through Instagram to try to find some inspiration for what post on Instagram? It feels like a dog chasing its own tail, once you start there’s really no end in sight. Luckily, you’re not alone. We’ve all been there – content creation overwhelm is no joke. It can start to feel like a monkey on your back, it’ll wear you down and exhaust you pretty quickly. Here are some no-fail ideas that will pick you back up when you’re feeling uninspired.
Instagram Stories are the place to be. Due to algorithmic changes and an oversaturation of posts in the news feed, posts simply aren’t seeing the play they used to. But have no fear, friend, engagement has not disappeared, it’s just moved from the feed to Stories. For this reason, interesting, engaging stories are more important than ever before. A really simple thing you can do to add visual interest and a whole lot of a personality to your Instagram Story is to add GIFs. The best part? It’s really really freaking easy.
Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed. They did, however, make an announcement yesterday about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates. I'm taking all the confusion and gossip and breaking it down for you.
Reading through Instagram’s Insights can be a really confusing place, even for the most well-seasoned Instagram pro. Although they include a “What does this mean?” section, a quick read through of their terminology descriptions will make you feel like you’re taking crazy pills. Insights are an incredibly powerful tool in shaping a smart Instagram strategy, however, so it’d be a damn shame to let them go to waste.
Every time there’s an Instagram evolution, there are a million new articles published with every Tom, Joe, and Harry’s take on what you MUST do next. It can be stressful, it can lead to unnecessary panic, and some of it is just straight-up misinformation. To set the record straight, I’m busting the top 6 myths about hashtags on Instagram.
Each day, over 300 million users post to their Instagram stories. Duck lips bathroom selfies, boomerangs of dogs running, perfectly curated flat lays deskscapes of trendy coffee next to trendier macarons – we’re just as flooded in our stories as we are in our feeds. One great way to break through the noise and get noticed is to start playing with new features, like Text Mode.
With over 800 million users on Instagram (500 million of which are active daily), there are over 300 million Instagrammers posting to their stories each day. We always knew the feed was crowded, but have you considered how many dang stories are on Instagram as well? Here are my top tricks for creating Instagram stories people love and can’t wait to watch.
Do you remember those awesome quizzes in Seventeen magazine in the 90s? I pretty much skipped all the articles (except to cut out pics to collage on my trapper keeper, duh) and tore through the pages to get the beloved QUIZ section. Whether it was "What's your flirting style?" or "Find the perfect lipstick for your astrological sign", I was all in. I'd grab my fave gel pens, ride my bike to my BFFs house, and we'd go through the questions over and over until we got the answer we were looking for (anyone else?). What is it that we love so much about quizzes?
Imagine this: you’ve got your lights perfectly set up. Your office is clean, your lipstick is on point, and - holy crap - you even changed out of your yoga pants today! You’ve got your itinerary by your side and you’re confident in your talking points. Your 100% ready to go live on Facebook to share a valuable lesson with your audience. You hit “Go Live”. Lights, camera, action… and no one shows up.
In April of 2016, Facebook launched FB Live and internet marketers worldwide peed their pants a little bit. Although we know we should be using it, some people (*cough cough*) avoid going live like it’s last night’s dinner dishes sitting in the sink. Here are a few best practice to set you up for success for your Facebook Lives.
I come bearing good news about Instagram. It's about time we had some good news in the social media world, right? Today, Instagram made a big announcement about a brand spankin' new feature they're unrolling that will make social media managers and small business owner's live so, so much easier. Instagram is unrolling a scheduling feature (eeee!). Before you get too excited and start deleting apps, let me give you the details...
In my last post, I mentioned a great way to lose your mind quickly: keep close track of the number of followers you have on your Instagram account. Within 10 minutes, it will scoot up 2 or 3 and then dip down 4 or 5. In the words of the wise Backstreet Boys, “quit playin’ games with my heart.” Here are my top reason that you may be losing Instagram followers (and why it’s actually a good thing).
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
While you were sleeping last night, social media marketers around the world were losing their damn minds. Why? Because last night Adam Mosseri, Head of News Feed for FB, posted a pants-peeing blog post about how Facebook is evolving within the new few weeks. He outlined the next phases of the Facebook algorithm, which is making some dramatic changes that will have a huge effect on all Pages. Within minutes, marketers went into panic mode. While it’s certainly no need for panic, there are a few things savvy business owners should know.