MailChimp is a pretty freaking amazing service that I recommend to every beginner – not just because they've got an adorable chimp as a mascot, but because they're super easy-to-use and totally free. Even the most tech-scared newbie can get a functioning email list and – spoiler alert: website – up and cruising in no time. This post is part 2 in a series on how to create a free landing page for your opt-in freebie using MailChimp, so if you missed part 1, click here to catch up on how to create the actual landing page. Today, our focus is on putting together the automated email that delivers your freebie directly to your adoring fans inbox.
Do you want a beautiful, functional landing page for your opt-in or newsletter but don't exactly have the spare cash laying around to invest in Leadpages? Most beginners start growing their email list in MailChimp and for a good reason – it’s simple, it’s free, and it looks pretty dang good. Now, you’re going to want to sit down… I’m about to drop a bomb on you. You can now create a landing page that connects directly to your email list in MailChimp. Here’ s a super quick and easy tutorial on how to create a landing page in Mailchimp fo’ free!
Let's talk about visibility for a second, shall we? We're all on social media to be visible. We're posting to our instagram feed because we want people to see it. We're posting instagram stories because we want people to see them. In generally, we want more people to see them and then less, right? There is one strategy in particular that can absolutely blow up the visibility of your Instagram stories that just not enough people are using – geotags and hashtags, my friend.
Have you ever opened up your Instagram and seen something that made you outraged? Not something classically offensive, but rather a beautiful, perfectly formatted caption with clean line breaks? We're talking zero periods, no emojis breaking up the spaces... just gorgeous white space in between each chunk of text? To be honest, this used to drive me insane. I would see these beautiful captions without the little period in between lines and wonder, "How the heck are they doing this?" Now, I know the answer and I'm going to share with you today.
There's one thing I've heard one thing loud and freaking clear, over and over. There's something that you HATE on Instagram: the Follow Unfollow strategy. Have you heard of it? It's the sleaziest, ickiest, grossest feeling growth strategy out there, but people use it. Let's be honest, though, whatever the platform is, there's always going to be people doing things a little bit then everybody agrees with. To tell you the truth, it's not just happening right now. It's been happening for years. Here's what you can do about it.
One great way to get people to watch (and rewatch) your Instagram stories is to use create intrigue. If a viewer taps your story and sees a feature they’ve never seen before, a little lightbulb goes off in their head telling them to keep coming back for more. It also designates you as a savvy Instagram user who stays ahead of trends and makes you stand out amongst the sea of stories so people come back again and again. I remember the first time I saw animated text on a video in an Instagram story – I watched it several times then spent probably an hour scouring my app, trying to find this cool feature. Today, I’m going to break down, step-by-step, how to add animated text to your photos and videos on Instagram.
Ever found yourself in phone-out zone-out mode? Mindlessly scrolling through your camera roll looking for something great post on Instagram? Or, even worse, scrolling through Instagram to try to find some inspiration for what post on Instagram? It feels like a dog chasing its own tail, once you start there’s really no end in sight. Luckily, you’re not alone. We’ve all been there – content creation overwhelm is no joke. It can start to feel like a monkey on your back, it’ll wear you down and exhaust you pretty quickly. Here are some no-fail ideas that will pick you back up when you’re feeling uninspired.
Instagram Stories are the place to be. Due to algorithmic changes and an oversaturation of posts in the news feed, posts simply aren’t seeing the play they used to. But have no fear, friend, engagement has not disappeared, it’s just moved from the feed to Stories. For this reason, interesting, engaging stories are more important than ever before. A really simple thing you can do to add visual interest and a whole lot of a personality to your Instagram Story is to add GIFs. The best part? It’s really really freaking easy.
Over the past 24 hours, I’ve heard a number of people losing their damn minds about how “Instagram is going back to a chronological feed. They did, however, make an announcement yesterday about 2 changes that they’ll be rolling out in the near future in direct response to the overwhelming heavy sighs of the Internet in response to their more recent algorithm updates. I'm taking all the confusion and gossip and breaking it down for you.
Reading through Instagram’s Insights can be a really confusing place, even for the most well-seasoned Instagram pro. Although they include a “What does this mean?” section, a quick read through of their terminology descriptions will make you feel like you’re taking crazy pills. Insights are an incredibly powerful tool in shaping a smart Instagram strategy, however, so it’d be a damn shame to let them go to waste.
Every time there’s an Instagram evolution, there are a million new articles published with every Tom, Joe, and Harry’s take on what you MUST do next. It can be stressful, it can lead to unnecessary panic, and some of it is just straight-up misinformation. To set the record straight, I’m busting the top 6 myths about hashtags on Instagram.
Each day, over 300 million users post to their Instagram stories. Duck lips bathroom selfies, boomerangs of dogs running, perfectly curated flat lays deskscapes of trendy coffee next to trendier macarons – we’re just as flooded in our stories as we are in our feeds. One great way to break through the noise and get noticed is to start playing with new features, like Text Mode.
With over 800 million users on Instagram (500 million of which are active daily), there are over 300 million Instagrammers posting to their stories each day. We always knew the feed was crowded, but have you considered how many dang stories are on Instagram as well? Here are my top tricks for creating Instagram stories people love and can’t wait to watch.
Do you remember those awesome quizzes in Seventeen magazine in the 90s? I pretty much skipped all the articles (except to cut out pics to collage on my trapper keeper, duh) and tore through the pages to get the beloved QUIZ section. Whether it was "What's your flirting style?" or "Find the perfect lipstick for your astrological sign", I was all in. I'd grab my fave gel pens, ride my bike to my BFFs house, and we'd go through the questions over and over until we got the answer we were looking for (anyone else?). What is it that we love so much about quizzes?
Imagine this: you’ve got your lights perfectly set up. Your office is clean, your lipstick is on point, and - holy crap - you even changed out of your yoga pants today! You’ve got your itinerary by your side and you’re confident in your talking points. Your 100% ready to go live on Facebook to share a valuable lesson with your audience. You hit “Go Live”. Lights, camera, action… and no one shows up.
In April of 2016, Facebook launched FB Live and internet marketers worldwide peed their pants a little bit. Although we know we should be using it, some people (*cough cough*) avoid going live like it’s last night’s dinner dishes sitting in the sink. Here are a few best practice to set you up for success for your Facebook Lives.
I come bearing good news about Instagram. It's about time we had some good news in the social media world, right? Today, Instagram made a big announcement about a brand spankin' new feature they're unrolling that will make social media managers and small business owner's live so, so much easier. Instagram is unrolling a scheduling feature (eeee!). Before you get too excited and start deleting apps, let me give you the details...
In my last post, I mentioned a great way to lose your mind quickly: keep close track of the number of followers you have on your Instagram account. Within 10 minutes, it will scoot up 2 or 3 and then dip down 4 or 5. In the words of the wise Backstreet Boys, “quit playin’ games with my heart.” Here are my top reason that you may be losing Instagram followers (and why it’s actually a good thing).
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
While you were sleeping last night, social media marketers around the world were losing their damn minds. Why? Because last night Adam Mosseri, Head of News Feed for FB, posted a pants-peeing blog post about how Facebook is evolving within the new few weeks. He outlined the next phases of the Facebook algorithm, which is making some dramatic changes that will have a huge effect on all Pages. Within minutes, marketers went into panic mode. While it’s certainly no need for panic, there are a few things savvy business owners should know.
Boy oh boy have things ever changed from today to a year or so at this time on Instagram. At over 800 million active users, they’ve had to make changes to account for all of the new growth and activity. Overall it’s just a more saturated platform, so there are more posts fighting for space in the coveted feed. On one hand, there are over 500 million active users every day and 80% of them follow brands and businesses. On the other hand, only 6% of users are actually seeing our posts. The main takeaway? What used to work on Instagram isn’t working anymore, so it’s time to adjust your strategy.
Hashtags can be really freaking confusing right? After talking to a handful of peers, I found out that pretty much all them wanted to kind of light themselves on fire when they hear the word hashtag. I think the reason for this is that there’s so much information (and so much misinformation). It’s actually not that confusing, it’s pretty freaking easy and pretty freaking crucial to growing your Instagram, so I’m going to give it to you straight. Here’s an easy-to-understand beginner’s guide to using hashtags on Instagram.
Can I be real? In my last blog post, I felt like a total Debbie Downer. If you missed it, I spelled out my biggest mistake in biz in 2017. When I asked if you would rather hear about mistakes or successes in my Year in Review, over 95% of responders wanted to hear about mistakes (interesting, right?). But, to be honest, when I hit publish, I felt a resounding “wah-wah” echo through my home office. The other thing that you wanted to hear about, that wasn’t such a bummer, was what I’m investing in for 2018. So, here it is.
Has the end of the year got anyone else all sorts of reflective? I could (and probably will) journal, meditate, and intention set until the cows come home… but if I keep it to myself, it can only help me. If I share it with you, maybe you can swoop right past making some of the same mistakes. So let’s hop right into, shall we?
With all the daily changes to Facebook and Instagram’s algorithms, it can blow your damn mind pretty quick trying to keep up. It’s honestly a full-time job (no seriously – it’s my full-time job). Nerds like me spend far too much time gobbling up this kind of information, reading the latest articles on app updates, and networking with our industry peers trying to figure the dang thing out together. Now, I want to share it with you. Here’s what’s going on with the new changes to the Facebook algorithm.
Think of your webpage as you’re number one employee. She works for you 24/7 - she literally doesn’t take a break… AND she doesn’t drink all the Lacroix out of the company fridge. Your website non-stop performs for you. Your website is the number one way that you can make money in your sleep. Maybe for you it doesn’t feel that way right now. Maybe your website feels more like that freelancer who won’t stop showing up and you’re pretty sure he’s napping in his cubicle.
SquareSpace templates can be confusing. It’s easy to get distracted by shiny objects, example photography, really slick type and well-written headlines. We can easily get swept away in how beautiful each template is. However, this is NOT the best way to select your template. The best way to select is by covering the features and functions you need to have, rather than thinking about the stylization or the surface level design elements.
The first decision that you need to make when you create a trial site on SquareSpace is selecting your template. It’s a hard decision because they’re all visually stunning – you can quickly get swept away in the example sites and make a decision based on looks alone. Here’s the right way to select your SquareSpace template so you get a site that does everything you need it to do… AND is beautiful, as well.
Some people compare their websites to a welcome mat for their business. I don't know about you, but my welcome mat doesn't really do anything besides collects dirt and leaves – pretty much the opposite of what I want my website to do. I think of my homepage more as a cocktail party (fun, right?). It's where people wander up to when they're interested and want to know more about you. They're there to get the scoop. They are warming up to you and the idea of working with you. So, it's crucial that their first experience is a good one. Your homepage – what they see when they land on your website – really counts.
SquareSpace and Wordpress. They’re the top two Content Management Systems (CMS) and highly debated. WordPress people are hardcore WPers and those who preach the SquareSpace gospel are just as devoted. Personally, I’ve built over a handful of sites on both platforms. After almost 10 years of building and designing sites in both, I’ve committed to only one platform. Want to know my CLEAR winner? What do I use for myself, my clients, what do i recommend and why? Let’s start by talking about some of the key differences.