Blog posts you might like...
Every time there’s an Instagram evolution, there are a million new articles published with every Tom, Joe, and Harry’s take on what you MUST do next. It can be stressful, it can lead to unnecessary panic, and some of it is just straight-up misinformation. To set the record straight, I’m busting the top 6 myths about hashtags on Instagram.
Each day, over 300 million users post to their Instagram stories. Duck lips bathroom selfies, boomerangs of dogs running, perfectly curated flat lays deskscapes of trendy coffee next to trendier macarons – we’re just as flooded in our stories as we are in our feeds. One great way to break through the noise and get noticed is to start playing with new features, like Text Mode.
With over 800 million users on Instagram (500 million of which are active daily), there are over 300 million Instagrammers posting to their stories each day. We always knew the feed was crowded, but have you considered how many dang stories are on Instagram as well? Here are my top tricks for creating Instagram stories people love and can’t wait to watch.
I come bearing good news about Instagram. It's about time we had some good news in the social media world, right? Today, Instagram made a big announcement about a brand spankin' new feature they're unrolling that will make social media managers and small business owner's live so, so much easier. Instagram is unrolling a scheduling feature (eeee!). Before you get too excited and start deleting apps, let me give you the details...
In my last post, I mentioned a great way to lose your mind quickly: keep close track of the number of followers you have on your Instagram account. Within 10 minutes, it will scoot up 2 or 3 and then dip down 4 or 5. In the words of the wise Backstreet Boys, “quit playin’ games with my heart.” Here are my top reason that you may be losing Instagram followers (and why it’s actually a good thing).
Okay, this is an awkward one. I love to keep the vibe super positive on here, but there’s an epidemic happening on social media right now. Good people who think they’re doing the right thing are polarizing their audience and giving a bad name to fellow digital marketers. And the worst part? Most of them have no idea they’re doing anything wrong. This is my PSA; and I’m only going to say it once. Here's my list of the most common social media marketing faux pas.
Boy oh boy have things ever changed from today to a year or so at this time on Instagram. At over 800 million active users, they’ve had to make changes to account for all of the new growth and activity. Overall it’s just a more saturated platform, so there are more posts fighting for space in the coveted feed. On on hand, there are over 500 million active users every day and 80% of them follow brands and businesses. On the other hand, only 6% of users are actually seeing our posts. The main takeaway? What used to work on Instagram isn’t working anymore, so it’s time to adjust your strategy.
Let's be real for a minute. Do you know what a hashtag is? Do you know why you use them (be honest, sister!)? Are you just throwing #Monday or #weekend on a few posts and hoping for engagement? Listen, there's no shame in that game. I did it for YEARS. Now, I know there IS a better way – a way that can get you closer to your goals a whole helluva lot faster. Hashtags can be a really incredible tool for getting new eyes on your account when used strategically. Start here.
Instagram doesn't give you a ton of words only 30 characters in the tagline and 150 characters in your description, as well as one precious, precious clickable link to tell people exactly who you are, who you’re for, and what you’re all about. So, you got to make them count. Here are my 5 steps to getting the PERFECT Instagram bio.
Shadowban has quickly become the boogeyman being buzzed about amongst social media influencers and entrepreneurs – we don’t know exactly what it looks like, we don’t know where it’s lurking, and we assume it’s coming for us around the next corner. While the name itself is quite dramatic, don’t let this idea trip you up or distract you from using Instagram to rock your biz. If anything, it’s weeding out spam accounts to make our user experience better. We can’t hate on that, right?